Writer. Podcaster. Strategic Advisor. Proving pivots are possible.
After 50 years building businesses, now building stories.
Fifty years building businesses across four continents. Graduated at 21 with an English Literature degree, became CEO of a design and manufacturing company by 23, spent decades in boardrooms from Texas to Hong Kong to El Salvador to the Netherlands — grew companies, managed global operations, navigated every kind of disruption the business world could produce.
Now 74 and based in Santa Fe, I am living my Third Phase in public.
I write, podcast with my son Griffin about the civilizational and personal shifts reshaping all of our lives, consult with organizations navigating AI and strategic crossroads, and pursue the creative work I never had time for when I was running things. Lifelong motorcyclist, developing artist, English Literature graduate who took a fifty year detour through global business and came out the other side with better stories.
This site is my hub — what I'm building, what I'm thinking about, what I'm reading and watching, and where you can find me.
Essays on the AI transition and the Third Phase — where we're headed, what it asks of us, and what I hope we don't lose along the way. New work published regularly.
Three books in progress, each at a different stage.
A memoir tracing an unconventional path from English Literature graduate to global CEO across four continents. The through line is how showing up with curiosity and willingness beats planning every time.
The world of work has changed. Resumes vanish into Applicant Tracking Systems, AI is rewriting industries, and stability is harder to find than ever. But disruption creates opportunity — if you know how to move tactically.
From “What I'd Do at 23”, previewing themes from Serendipity
A novel in progress. On the night of a mass shooting, a former combat medic driving a cab is pulled back to his nights in Kabul — and has to choose between running, ignoring it, or driving straight toward the gunfire to help the wounded.
Essays on navigating the final productive decade with intention, purpose, and honesty. The book behind the podcast. Drawing on lived experience, current research, and the ongoing conversation with Griffin about what this civilizational moment actually means for all of us.
New essays are published regularly on Writing. Malestrum is home to the podcast and its companion notes.
A podcast exploring the civilizational and personal Third Phase we are all navigating. Co-hosted with my son Griffin Rutherford, the engineer and technical founder building Lune Synth, it is the conversation between Phase One and Phase Three — a 24-year-old AI builder and a 74-year-old former global CEO trying to make sense of a world being remade by artificial intelligence, economic disruption, and generational collision.
New episodes and companion notes published regularly.
Visit Malestrum →
Strategic AI and business advisory for organizations in northern New Mexico. Co-founded with Griffin, a technical founder and engineer, Breakwater helps nonprofits, churches, small businesses, and mission-driven organizations cut through AI hype and make decisions that actually fit their situation. No implementation shortcuts. No vendor relationships. Honest counsel from people who have built and operated real things.
Visit Breakwater →
Griffin leads Coherascent Labs and Lune Synth, and Barry serves as an advisor to the work. Coherascent Labs advances well architected AI research while building Lune Synth, an anti-slop learning app for handwritten reasoning, rigorous grading, and adaptive practice. Barry's role is strategic counsel around operations, positioning, and the broader questions of truth-aligned AI, education, and what serious tools can become.
Welded steel and sculpture by Barry, alongside landscape photography by Griffin Rutherford (© Griffin Rutherford). griffinkrutherford@gmail.com for purchasing inquiries.
Portrait courtesy of Griffin Rutherford
Writer · Podcaster · Strategic Advisor
A novel in progress — excerpt
For all who run toward danger and evil, and the physical and mental price they pay for doing so.
I could hear the gunfire in the distance. At first it sounded like firecrackers somewhere behind the Mandalay Bay. But I knew from the radio traffic and from the other drivers' voices crackling around me that it was something else.
I felt myself being pulled back. The nights in Kabul. The sound of shooting in the dark. And I knew it wouldn't just go away.
I had a limited number of choices: run, help, or ignore what was going on around me. Ignoring it and running away weren't real options. Not for me. Not now. I'd spent five years trying to ignore things, and it had nearly killed me. If I walked away from this, I'd just be drowning in a different kind of guilt. I couldn't let that happen.
So I knew I had to help.
What I didn't know was what I could actually do. In reality, there was only one thing I was trained for. The medical side. That was my direction, if I had one at all.
The traffic was already turning catastrophic. I was close enough to hear the shots. Close enough to see people running. But I needed to find a way in — into the area where people were falling, bleeding, dying.
The crackling grew more intense the closer I got. I was sobering up fast — adrenaline and fear doing what coffee never could. I knew there was a back way around to the concert grounds, and a chain-link fence was probably the only thing between me and the field.
I drove up on the curb, came across the open ground, and hit the fence at about twenty miles an hour. My cab was a lot stronger than that fence. I pulled through a whole section of it. People were running in every direction. Some were falling — stumbling over each other, being pushed, panicking.
I turned off my lights. I spun the cab so the engine block faced toward where I thought the shots were coming from.
Whatever caliber it was, it couldn't penetrate the engine block.
That much I still knew how to do.